I don’t jump on every new trend, but I do stay curious. Some developments need a moment to settle — until they truly fit the way you work.
A few years ago we were experimenting with Google Web Stories — visual mini-stories that looked beautiful and matched my love for imagery and layout. We even created a few test versions. But quietly, the whole feature faded away.
Since then I’ve learned: not every innovation is here to stay. Still, I follow new developments with interest — especially the ones that might genuinely support my way of working.
A few weeks ago, ChatGPT Atlas was released. A new interface from OpenAI that goes far beyond text. Atlas brings structure to everything you do: you can view, sort and analyse documents, notes and images together — all in one place. It feels like combining ChatGPT with a personal workspace where context stays intact. For visual thinkers and creative professionals, that sounds like a dream.
So of course I wanted to try it right away. A tool that understands what you mean, thinks along with your projects, and even recognises visual connections between text and images — that fits exactly how I work.
Only… my MacBook didn’t quite make the cut. No M-chip, so (for now) not compatible. A bit disappointing, because I was really looking forward to it.
Fortunately, everything still works perfectly the old way. I use ChatGPT daily as my digital assistant — taking screenshots, analysing text, asking for feedback on content or layout. Atlas would simply make that process a little smoother — more integrated, less manual.
Once a compatible version becomes available for my Mac, I’ll dive in properly. I want to share my own findings — how it works in practice, what it adds, and what it doesn’t — and include that in an update of my SEO e-book (or perhaps more accurately: GEO). Visibility, content and smart tools are becoming increasingly connected.
Curiosity isn’t haste,
it’s simply knowing when the moment feels right.