Many people still believe that AI threatens creative professions.
That writers, designers or makers are becoming redundant because a tool like ChatGPT can ‘do it all’.
But if you take a closer look—or listen to someone like Nicolas Cole — you’ll see something else is happening.
In one of his seminars, he says:
“AI isn’t taking your job. It’s lowering the barrier.
If you don’t move with it, the playing field will shift so fast you’ll fall behind.”
That might sound harsh.
But it’s actually hopeful.
Because it means that *you*, as a human, still make the difference.
Cole compares it to design when Photoshop came around, or photography when Instagram launched:
“Photoshop didn’t reduce the number of designers — it created thousands more.
Instagram didn’t reduce the number of photographers — it created millions.”
Just like back then, it’s not about more competition.
It’s about more opportunities.
AI lowers the barrier.
But it also raises the bar.
If you learn how to turn an idea into a clear prompt...
If you preserve your style while using AI as an assistant...
If your content connects — you are not replaceable.
You become visible. And valuable.
Cole calls this “orthogonal thinking”: understanding that a good framework isn’t tied to one place, but applies to everything.
A good prompt for a Twitter thread?
You can also use it on LinkedIn. Or turn it into an article. Or a newsletter.
It’s about knowing how something works — and daring to play with it.
Maybe we should stop asking whether AI is taking our work.
And start asking:
How can I expand and enrich my work — with these tools?
The best ideas still come from people.
AI just helps us express them faster, clearer, and across more places.